The acquisition is expected to close during the first quarter of Adobe’s fiscal year 2021, which starts around December 1. The two have over 1,000 shared customers who use APIs in the Workfront offerings to take advantage of seamless connections to Adobe Creative Cloud and Adobe Experience Cloud. The platform can be reconfigured as needed to support any team, region, project, or program across an enterprise.Īdobe and Workfront are no strangers to each other.

Workfront provides a single platform for helping businesses design new products, drive technology transformation, or create global marketing campaigns. It provides tools to help manage, deliver, and optimize marketing experiences connect all advertising into a single offering for media buying, unlock deep insights from marketing data and develop a seamless buying experience across multiple vendors. The Adobe Experience Cloud is an AI-driven platform for marketing, analytics, advertising, and commerce technologies.

The acquisition, which Adobe valued at US$1.5 billion, is aimed at bringing Workfront’s technology for helping marketers manage content, plan and track marketing campaigns, and execute workflows to the Adobe Experience Cloud, Adobe said. Creativity and marketing technology provider Adobe on Monday said it plans to acquire Workfront, a developer of a work management platform aimed at the marketing community.

Adobe to acquire workfront